The L. Alan Cruikshank River of Time Museum is entering a new era.

As a hidden gem of Fountain Hills since its incorporation in 1991, the museum recently updated its look and feel through a complete remodel and rebranding.

The museum has partnered with Harley-Davidson Scottsdale, the world’s largest Harley dealership, for the first live event 4XB – Bikers, Band, BBQ, Beer.

The 4XB event will be held outside on the patio at Harley-Davidson Scottsdale, located at 15656 N. Hayden Rd., on Sunday, March 27, from noon to 3:00 p.m.

The event will feature music by Josh West, who was a contestant on NBC’s “The Voice.”

West said he is looking forward to supporting the museum.

“I’m excited to participate (in the event). It’s going to be a great show,” he said.

Tickets for 4XB are available online, riveroftime.museum, or by visiting the events page for Harley-Davidson Scottsdale. The $25 advance ticket price includes admission and a BBQ plate from Tom’s Pig Rig. Fountain Hills’ own Bone Haus Brewing will have its beer available for purchase. All proceeds benefit the River of Time Museum. Tickets at the door are $30.

“The weather is warming up and we thought it’s the perfect time to have a party,” said Museum Executive Director Cherie Koss. “People are looking for things to do outdoors, and this is going to an amazing event and a great fundraiser for the River of Time.”

The 4XB event kicks off the furthering of the museum’s mission to engage, entertain, educate and inspire people about the Lower Verde River Valley by also making discovering history fun.

Over the next year, plans are in the works to host several new events to increase reach and appeal of the museum, as well as to attract a wider demographic of visitors across the Valley, Koss added.