PHOENIX — In the digital age of college sports, uniform reveals have become an integral part of instilling hype in your program. In the era of NIL and revenue sharing, they have become another essential part of contributing to the money pot.
That’s why the Arizona State football team’s reveal Monday of their core uniforms for the upcoming 2025 season is not just about aesthetics.
“With everyone now (schools, uniform providers, athletes themselves) getting a slice of the revenue pie, it behooves all involved to ‘push’ the secondary merch as much as possible,” Uni Watch editor Phil Hecken said in an email.
