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Branding

The vitality of any town hinges upon a quality school system, which would require a demographic balance of the town’s residents. The results of the VisionFH 2016 survey, completed by hundreds of town residents, indicated just that, with the top needs of the town being to attract more families and working professionals as full-time residents, and thus expand enrollment and quality of the Fountain Hills school district.

The town itself incorporated these very goals in their 3-5-year strategic plan in 2017. They also planned to develop a community brand/vision marketing plan that would include a “family branding.”

Why then, would the city seriously be considering the proposed project of the building of a large nursing home located at one of the main entrances to Fountain Hills at Saguaro and Trevino? Talk about branding our city! What’s next, a sign saying welcome to Sun City East?

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Branding

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The vitality of any town hinges upon a quality school system, which would require a demographic balance of the town’s residents. The results of the VisionFH 2016 survey, completed by hundreds of town residents, indicated just that, with the top needs of the town being to attract more families and working professionals as full-time residents, and thus expand enrollment and quality of the Fountain Hills school district.

The town itself incorporated these very goals in their 3-5-year strategic plan in 2017. They also planned to develop a community brand/vision marketing plan that would include a “family branding.”

Why then, would the city seriously be considering the proposed project of the building of a large nursing home located at one of the main entrances to Fountain Hills at Saguaro and Trevino? Talk about branding our city! What’s next, a sign saying welcome to Sun City East?

We are limited geographically, so we must nurture what we have as a town. That means making just and reasonable decisions that will continue to keep Fountain Hills a viable place to live.

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