Consumers’ shopping habits have drastically changed since the 1974 inaugural Fountain Festival of Arts and Crafts with its 60 exhibitors.

In the early years of real estate construction, Chamber events manager Sharon Morgan said patrons of the arts festivals sought Southwest and desert paintings, pottery and accessories to decorate their homes.

Items in that category have somewhat waned, only to be replaced by more interest in culinary products and photography, said Morgan.

This year, the festival will spotlight about 480 artists and crafters, food vendors, two beer gardens and live music Friday through Sunday, Nov. 9-11.

Hours are 10 a.m. to 5 p.m. along the Avenue of the Fountains and a portion of Saguaro Boulevard. Admission and parking are free. Electric scooters are available to rent. The festival goes on rain or shine.

Morgan said about 20 to 25 percent of this year’s artisans are new to the festival. About 20 percent have reserved two booth spaces at $500 each. They also pay a non-refundable $35 entry fee when they apply, said Morgan.

“Even before they have made their first sale, they’re out $1,000,” said Morgan.

All applicants go through a jurying process where only the top artists in each category are accepted.

The November show is a popular venue to begin holiday shopping for distinctive items.

Morgan believes the current festival shoppers are more selective with their dollars. Vendors at the high end and lower price range seem to have better overall sales, said Morgan.

Along with a similar festival in February, the events are the major revenue source for the Chamber of Commerce.

The beer tent operated by the Veterans of Foreign Wars along Fountain Park will provide entertainment. Another beer garden previously located on Verde River Drive near MorningStar is moving to the opposite end of the street across from Chase Bank.